Privacy Policy
Last updated: October 2026
Data Controller
Make Sense sàrl
8, rue de Hobscheid, L-8422 Steinfort, Luxembourg
Luxembourg Trade and Companies Register (RCS): B 172650
VAT: LU25892726
For any questions regarding your data, or to exercise your rights: advisory@make-sense.lu (requests are handled by the managing director).
Data collected
Via the contact form: your name, your company name, your professional email address, and the description of your needs.
When scheduling an appointment: the details you provide on the Calendly booking page and the chosen time slot.
During our exchanges by email or phone: the content of these communications.
During your visit: technical data transmitted by your browser to display the website, notably your IP address.
The form fields are required to process your request. You are under no obligation to complete them, but without this information we will not be able to reply.
Purposes and legal bases
Responding to your request and organizing an introductory discussion: pre-contractual measures taken at your request (Art. 6.1.b GDPR) or, failing that, our legitimate interest in responding to professionals who contact us (Art. 6.1.f GDPR).
Sorting and routing incoming requests, including with the assistance of artificial intelligence tools, so they are handled by the appropriate team member: our legitimate interest in organizing the processing of requests (Art. 6.1.f GDPR).
Managing our communications with prospects and business clients: performance of a contract for our clients (Art. 6.1.b GDPR); for our prospects, our legitimate interest in presenting and following up on our offerings with interested professionals (Art. 6.1.f GDPR).
Operating and securing the website: our legitimate interest in providing an available site protected against misuse (Art. 6.1.f GDPR).
Complying with our legal obligations, particularly accounting requirements once a relationship becomes contractual: legal obligation (Art. 6.1.c GDPR).
Recipients
Authorized personnel of Make Sense sàrl.
Framer B.V. (Netherlands), website host and recipient of form submissions, acting as a processor.
Calendly LLC (United States), for appointment scheduling when you book a call.
Anthropic (Claude models), an artificial intelligence provider used by our platform to sort and route incoming requests: our contracting party is Anthropic Ireland, Limited (Ireland); processing may involve transfers to the United States (Anthropic, PBC and its sub-processors). Anthropic is contractually committed not to train its models on our content.
Email service providers: Hostinger International Limited (Larnaca, Cyprus) for @makesense-ai.com emails; ONE2NET (SARL One2net France, 68 boulevard de Port Royal, 75005 Paris, France) for @make-sense.lu emails.
The cdn.simpleicons.org service, which provides certain logos displayed on the site and, as such, receives your IP address. This request is purely technical and does not set any cookies.
Public authorities, where required by law.
No data is sold to third parties.
Use of Artificial Intelligence
Inquiries received via the website may be sorted and categorized using artificial intelligence tools, solely to direct them to the appropriate team member. No decision producing legal effects concerning you, or significantly affecting you, is made solely on the basis of automated processing. A member of the team follows up on each request. You can request at any time that a person review your inquiry by writing to advisory@make-sense.lu.
Transfers outside the European Union
Some of our service providers process data outside the European Economic Area:
Calendly LLC (United States): transfer based on Calendly's certification under the EU–U.S. Data Privacy Framework; otherwise, on the European Commission's standard contractual clauses.
Anthropic (United States): transfer governed by the European Commission's standard contractual clauses (Implementing Decision (EU) 2021/914), included in Anthropic's data processing agreement.
Framer B.V.: its servers and certain sub-processors are located notably in the United States; transfers are based on an adequacy decision (including the EU–U.S. framework when the recipient is certified) or, failing that, on standard contractual clauses.
Hostinger Group: certain servers are located outside the European Economic Area; transfers are governed by the European Commission's standard contractual clauses.
You can obtain a copy of these safeguards by writing to advisory@make-sense.lu.
Retention period
Unanswered contact requests and prospect data: 3 years from your last contact. After this period, they are deleted unless further exchanges take place.
Customer data: for the duration of the contractual relationship, and subsequently for applicable statutory periods (for example, ten years for accounting records, Art. 16 of the Luxembourg Commercial Code).
Technical connection data: for the duration strictly necessary for site security, in accordance with our hosting provider's practices.
At the end of these retention periods, the data is deleted.
Cookies and audience measurement
This site does not use advertising cookies, ad tracking tools, or Google Analytics. Audience measurement is handled by Framer’s built-in tool. According to Framer, this tool sets no cookies and creates no persistent identifiers: IP addresses and browser types are processed through a cryptographic hash with a daily rotating key, solely to count daily unique visitors. Consequently, no consent banner is displayed.
The "Book a call" button redirects you to the Calendly website. No Calendly elements are loaded on our site. Once on the Calendly page, Calendly's cookie and data policy applies.
Your rights
You have the right to access, rectify, and erase your data, the right to restrict processing, and, where applicable, the right to data portability. To exercise these rights, please write to advisory@make-sense.lu. We respond within one month. We may ask you to confirm your identity in case of reasonable doubt.
Right to object: you may object at any time to processing based on our legitimate interest, particularly regarding commercial follow-up to your request. We will then stop contacting you for this purpose.
You may also lodge a complaint with the National Commission for Data Protection (CNPD), 15, boulevard du Jazz, L-4370 Belvaux, Luxembourg (cnpd.public.lu).
Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, modification, or disclosure.
Update
This policy may change, particularly if new tools are added. The applicable version is the one published on this page.