Privacy Policy

• Make Sense sàrl
• 8, rue de Hobscheid, L-8422 Steinfort, Luxembourg
• Luxembourg Trade and Companies Register: B 172650
• VAT: LU25892726
• advisory@make-sense.lu

• Full name
• Work email
• Company
• Role
• Information entered in the form (quote volume, average basket value, current tracking method, message)
• Information related to booking an appointment
• Technical data necessary for the operation and security of the site
• Pseudonymous analytics events upon consent (pages, CTAs, simulator, and form progression)
• Traffic source and UTM parameters, without the raw query string
• Cookie preferences and pseudonymous analytics identifier

The values entered in the simulator are used for a calculation displayed in your browser; they are only sent to us if you choose to submit them via the form.

• To respond to enquiries received
• To arrange a business discussion
• To manage communications with prospects
• To secure and operate the site
• To measure and improve the web funnel upon consent, without sending PII to the analytics tool
• To comply with applicable legal obligations

Depending on the case: your consent (submitting a form, booking an appointment), our legitimate interest (business communications with professionals, site security), the performance of a contract or pre-contractual measures, and compliance with legal obligations.

Data is accessible to authorised personnel at Make Sense sàrl and, where applicable, to technical service providers acting as processors (hosting, email, CRM tools, calendar, and PostHog Cloud EU upon consent). No data is sold to third parties.

Contact and commercial data are retained for the duration of the business relationship, then archived or deleted in accordance with applicable legal retention periods.

You have a right of access, rectification, erasure, limitation, objection and portability, as well as the right to withdraw your consent at any time. These rights can be exercised at advisory@make-sense.lu.

You may also lodge a complaint with the National Commission for Data Protection (CNPD), Luxembourg.

Appropriate technical and organisational measures are implemented to protect data against unauthorised access, alteration, or disclosure.

This policy may be updated, particularly if new tools are added. The current version is the one published on this page.